Monday, July 30, 2012

#hashtagfun


Social Networks have gone crazy amidst the 2012 London Olympics. Facebook has created numerous pages including 'Olympic Hunting' where people share and post photos of good looking female athletes, a slightly more sexist version of the original 'Boss Hunting'. 
Twitter has started a specialty page for the Olympics, allowing a share of information, thoughts and comments. On day 3 of the Games, the page already has around 1.4million follows, and nearly 1000 tweets. 



When Twitter crashed the day before the 2012 Opening Ceremony #tragedy it resulted in many complaints on other social networks, as well as on Twitter when it returned 2 hours later #finally. This crash occurred weeks after the site crashed twice on June 21. The crash was ‘blamed on a cascading bug in one of Twitter’s infrastructure components, affected Twitter and third party apps running on Android- and Apple iOS-based devices’ in an article on macworld. [http://www.macworld.com.au/news/twitter-crashes-day-before-olympics-kick-off-65603/]

‘Okay, let me tell you the difference between Facebook and everyone else, we don't crash EVER!’ [Mark Zuckerberg in the Social Network]

Hash tags are the key to the massive spread of comments around the Twitter-sphere. Some of my friends are even starting to verbally use hash tags: ‘last night was so much fun, Tory was so drunk #candrink’. Will Zuckerberg ever get around the hash tag? People are already using them on Facebook, even though they have no real effect, other than being witty and hilarious. This is not to say i disapprove of the hash tag. I love the hash tag, and believe a Tweet is not complete with out a hash tag #thatrhymed.  


Twitter has daily Olympic topics trending, creating on going promotion for the games. Currently #RejectedOlympicEvents is the hot topic. The National Nine News is even getting on board with hash tags in their broadcasts. Allowing viewers to comment on specific topics at any moment. Because what would people do if they couldn’t share every thought they have at every minute? It has been said that 2012 is the first Social Olympics, and I think its great, people communicating and sharing their thoughts, makes some of the less popular #boring events more entertaining.


Is Social Media over shining the original intended values of the Olympics? and does anyone actually reply to newscasts via Twitter?