Boss Hunting

“Boss Hunting” is an online community for sharing photos that are considered “Boss”. For those of you who are unfamiliar with the term, urban dictionary gives a (#debatably) great definition:

So, as per the definition, the page provides incredibly awesome, miraculous and great photos from women, hotels, beaches, cars, houses. If you haven't seen the page, check it out: www.facebook.com/bosshunting 

The site was first created as a Facebook page by an Australian boy, and now spreads to Twitter - www.twitter.com/bosshunting, Instagram - bhofficial and Tumblr - www.bosshunting.tumblr.com. With nearly 111 thousand Facebook “Likes” alone, the site has contact to a very large audience. 

Although the site first began as an outlet to share and comment on interesting and cool photos, I’ve begun to notice some small changes. It has become an outlet for advertising. Jack, the creator, allows anyone to email him photos, and he selects which ones he would like to share with his loyal Boss Hunting followers. 

The other day, 

I noticed this photo was uploaded:

Within minutes, the title was changed to this:

Notice a difference? Yes, a link to the website is now available – Free advertising for the Villa in Phuket, Thailand. So couldn't business owners send "boss" photos of their own resort or destination to Jack, with a website link for advertising purposes that will reach thousands of impressionable people, for free?

I am in no way saying I dis-like the page, I regularly look at and enjoy the photos posted. A personal example of the power of Boss Hunting, was a result of a post of a resort in Santorini, Greece:

I was in Santorini this year with a group of friends, and some sought out this resort, went to check it out, and ended up buying lunch there, due to Boss Hunting. The girls went to this resort simply to say "I went to that awesome resort that was on boss hunting the other day", and ended up spending money there.

Yes, it was only lunch, which would have added up to less then 100 euro, but I am sure there are people out there who have booked a resort because they became aware of it on Boss Hunting. Surely some of you have also been to a place because you saw it on Boss hunting? Did anyone else notice how some posts now have a link to the website?