Marketing Study Program

After today’s seminar, I thought it would be quite topical to write a post on my experience on the Monash Marketing Study Program (MMSP). The tour ran from January 7 - January 23, 2012. The amount we achieved in this short amount of time was crazy, but here is a short summary:

Hong Kong

Our first group activity in Hong Kong was a visit to Disney Land, it allowed everyone to get to know each other at the start of the trip. 

Our first company visit was Jack Morton, and what an interesting first visit. We heard from a number of speakers from companies within Jack Morton, such as Webber Shandwick and Future Brand. We were finished by 12.30pm so all headed to the IFC shopping mall for a shop. Our second company visit was DDB, where we heard about social media and the Chinese market. 3 short days, 2 company visits and 48 dumplings later, we were off to London.

London

Our first day in London was spent the day shopping in Oxford St, and enjoying an early dinner at a pub in Kensington. The next day was our first London company visit – Marks & Spencer. They presented great information about their Plan A initiative, and insight to the M & S brand as well as providing us with an M & S lunch. Next we headed to JC Decaux, who showed us what they did in the flesh via their outdoor showroom. On day three in London we had my personal favourite visit of the trip, Arsenal. We had a stadium tour, saw the Diamond Club and to the excitement of many of the girls, a tour of the change rooms. Our final visit was to Westfield, where we pretty much just got to shop and head home whenever we wanted. On the last night I met a friend from school living in Shoreditch to see her house and we went out for dinner nearby. After dinner we met some of her London friends in at a club Camden for a dance. Our last day in was a free day, so we went to Buckingham Palace and out for lunch, followed by a stroll through Kensington Park and Hyde Park.

Italy - Prato

In Italy we stayed 20 mins out of Florence, in Prato. It was a short but enjoyable visit, with only one company visit, to Monash Prato, and plenty of free time to enjoy the food and nightlife.

Barcelona

Barcelona, much like Italy was about the food and drink with our first company visit being to the Sant Antoni food Market. 

Next stop was the EADA business school where we heard from Camper and Disigual, two Spanish brands. We enjoyed lovely dinners each night as well as fun nights out with the group at the famous shot bar and beach front nightclubs.

Paris

Our company visit in Paris was to the L’Oreal factory, where yes, we got a few freebies. We then heard from their advertising agency McCann Worldgroup. As Paris was our last stop, we had a group dinner at a French restaurant. We only had two company visits so had time to fit in most of the sites before leaving.

After paris I met friends in Laos and Thailand and continued travelling for another 2 weeks.

As you can see, I could write pages and pages about this tour, because it truly was an experience of a lifetime. If you have any questions feel free to comment and ask me! Or if you're unsure if you should apply, APPLY! there is no commitment in applying at this stage.