Coke and Social Media

The Masters of Social Media

Coca Cola is a brand that has used social media very effectively. Aimee and I chose to do our instructional video on Coke's use of social media throughout their 'Share a Coke' promotion. The promotion began without any explanation, bottles began to have 1 of 150 names printed on the label, which created hype around the brand. People began asking questions on Twitter and Facebook. Coke then released a TVC promoting the campaign. They used Facebook to allow fans to create custom Coke cans, and both Facebook and Twitter lit up with excitement around the campaign. 

                       

Now, rather then me keep writing about what is in the video...

why don't you just watch it? here it is:

Let us know what you think!!